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M.A. Journalism & Mass Communication

Masters in Journalism & Mass Communication is a two-year full time program offered by St. Aloysius College under autonomy system of education.

The course is a healthy mix of theoretical and practical approaches – with both getting equal emphasis. Along with classroom teaching, masters in communication and media studies employs various on-field activities like real-time news reporting, on-field TV news coverage, developing actual advertising campaigns etc. Students get industry level exposure with industry trained staff and equipment. For specialised expertise, we have a host of professionals belonging to the media industry from various parts of the country providing guest lectures / interaction sessions with students throughout the year.

DURATION OF THE COURSE

It is a two year course consisting of 4 semesters of 18 weeks each. The curriculum is devised to inculcate among the students a good mix of theoretical and practical knowledge of various aspects of media.

ELIGIBILITY FOR ADMISSION
Candidates who have passes any Bachelors Degree examination of Mangalore University or any other examination considered as equivalent thereto are eligible for the programme provided they have secured a minimum of 45% marks (40% for SC/ST/Category-I Candidates) in aggregate Including Languages and Group III Subjects. Selection of candidates shall be on merit-cum-reservation on the basis of 50:50 weightage for marks in the entrance and qualifying examinations

MEDIUM OF INSTRUCTION
The medium of instruction if English.

CHOICE-BASED CREDIT SYSTEM
The programme follows a Choice Based Credit System (CBCS) with a total of 100 credits. Each semester will have 25 credits. Every course comprises of lecture – seminar – assignment – practical on print, broadcast and corporate communication – self-study – continuous assessment schedule. The minimum number of credits to be earned to attain the degree is 100.

I. PRACTICAL INDUSTRY EXPOSURE: The Department has a tie-up with local television channels in Mangalore and the 2nd year students produce content including news bulletins, short features and other programs for weekly telecast on these channels.

II. SEMINARS AND WORKSHOPS: The department conducts seminars and workshops in collaboration with prestigious media organizations not only for enhancing the students’ knowledge but also give them an exposure to various aspects of managing and organising an event. These seminars and workshops are on current issues and are often presided over by eminent professionals and academicians which provide students opportunities for face–to- face interaction with these professionals. Discussions on contemporary issues are organized regularly to keep the thinking process alive. The students are liberally encouraged to express their views in these programmes.

III. INTERNSHIP PROGRAMME: As part of the course, students are expected to undergo a 10-week internship programme with any media organization where they can put their theoretical knowledge into practice. Thereby, the internship offers the students an on-the-job training experience.

IV. GUEST LECTURES: The Department organizes Special Guest Lectures inviting eminent scholars from academics and industry to give additional inputs in learning.

V. MEDIA TOUR: Students are provided with an opportunity to visit various eminent media houses around the country through the media tour. In the process, students are exposed to practical situations and the functions of media organizations.

VI. PROJECT WORK: Every specialization paper (Print & Online, Broadcast and Corporate Communication) comes along with ample project work whereby students are given the opportunity to heighten their journalistic abilities.

VII. INFRASTRUCTURE: The Department of Mass Communication offers its students a wide range of state-of-the-art facilities and resources with exceptional infrastructure. These include:

Television Studio with a wide range of broadcast quality video cameras and Professional video editing suites including FCP-based video / TV content editing software & hardware

Campus based Radio Studio which also plays host to Community radio, Sarang 107.8MHz, for hands-on training

Fully equipped photographic studio with Digital SLR cameras

Newsrooms for print and broadcast journalism

Facilities and software for web, new media and print design

VIII. RURAL EXPOSURE PROGRAMME: A week long Rural Exposure programme is included as a part of Curriculum before the completion of IV Semester.

IX. SOFT SKILLS TRAINING: The overall development of the students is enhanced through various soft skills training programmes.

The Masters of Communication and Media Studies programme prepares students for various professions. Some of them are:

A. Print Media: Students can pursue jobs in magazines and newspapers as Reporters, sub- editors, editors and freelancers.

B. Broadcast Media: On completion of the course students can take up a job in radio, television or film industries. Radio jockey, Video jockey, pre- production, production and post production are some of the areas and choices available.

C. New Media: Students can get opportunities to work as reporters for online newspapers, administrators of websites, and Instructional designers on completion of the course.

D. Corporate Communication: Those who are interested in corporate communication, public relations and advertisements can pursue the same on completion of the course.

E. Higher Studies: On completion of the course, students can pursue higher studies like M. Phil., Ph.D., etc. Clearing JRF examination makes students eligible for scholarships during their Ph. D. studies.

Dr (Fr) Melwyn Pinto SJ
MCJ, NET

HOD, Vice Principal PG Block,
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Mr Vishal Nayak
MS (Communication), UGC NET
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Ms Tia Boban,
MCJ, NET

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Semester I

P. 101.1: Theories of Communication

P. 102.1: Development of Media

P. 103.1: Advanced Reporting & Editing

P. 104.1: Media Management

P. 105.1: Media Law and Ethic

Semester II

P. 101.2: Communication Research Methods

P. 202.2: Introduction to Broadcast Media

P. 203.2: Corporate Communication

P. 204:2: Development Communication

P. 205.2: Creative Communication

Semester III

P. 101.3 Environment and Media

P. 102.3 Marketing Communication and Advertising

P.103.3 Choice-Based Paper (from other faculties)

Specialisation {choose ANY ONE group}

Specialization 1:

1. P. 104.3A (BM): Television News

2. P. 105.3B (BM): Radio Production

Specialization 2:

1. P. 106.3A (PNM): On Line Journalism

2. P. 107.3B (PNM): Business Journalism

Specialization 3:

1. P. 108.3A: (CC): Market Research and Marketing

2. P. 109.3B: (CC): Organizational Communication

Semester IV

P. 101.4: Media, Culture and Globalization

P. 102.4: Political Communication

P. 103:4: Dissertation (compulsory for all)

Optional Papers Specialization (continuation of the III Semester)

Specialization 1: Broadcast Media

1. P.104. 4A: (BM): Film Studies

2. P.105. 4B: Project in Broadcast Communication

Specialization 2: Print and New Media Journalism

1. P. 106.4A: (PNM): Technical writing and content writing

2. P. 107.4B (PNM): Project in Print & New Media Journalism

Specialization 3: Corporate Communication

1. P. 108.4A: (CC): Brand Planning and Management

2. P. 109.4B: (CC): Project in Corporate Communication

Tagline – Celebrate Colours of Life

Location – St Aloysius College (Autonomous) Mangalore

Reach – Puttur, Manjeshwar, Padubidri, Haleyangadi, B.C. Road, Mudipu, Ammembala, Chelur and more, in and around Mangalore

SARANG 107.8 represents harmonious co-existence of multiplicity of communities of Mangalore – unity in diversity.

Stands for spotted deer, peacock, musical instrument, Hindustani raaga

St Aloysius RAdio Mangalore 107.8 MHz

Gift of love and Social commitment from St Aloysius to local communities

Active participation from local communities, NGO’s, educational, medical, legal institutions

Regular broadcasts in Konkani, Tulu (local mother tongues), Kannada (state language) and English

Occasional broadcasts in Malayalam & Beary

Active volunteers from the communities

Field

St. Aloysius & other local school/ colleges students’ zestful participation

Programs

Health & Hygiene – recorded & live programs

Agricultural issues – recorded & live programs

Legal issues – recorded & live programs

Child rights, with special slots for children – twice every week

Fisher folk

Day labourers

Human rights, women’s rights

Programs for youth – better social, ethical, moral values

Social, developmental, educational issues with entertainment value

Local talent

Folk culture – specially from Konkani & Tulu communities

Science and scientific temper – live programs